Halloween Horror: UK's Pumpkin Supply Plummets, Prices Surge by 30%
As Halloween approached this year, UK pumpkin supply chains faced a spooky twist. Relentless rainstorms and a sudden slug invasion wreaked havoc on pumpkin crops, resulting in a significant supply shortfall and driving prices up by about 30%. With the usual pumpkin prices of £2–£3 now haunting consumers at £3–£5 or more, some have even turned to alternatives like squash and turnips to keep their traditions alive.
But for manufacturers, wholesalers, and retailers using Helios AI, the story took a different turn.
In late September 2024, Helios AI detected unusual precipitation patterns in Derby, UK. Rainfall levels were 17.6 inches above average, and by October, they had reached a staggering 37.8 inches. Derby, UK’s overall “seasonal climate risk rating” changed to Fair - meaning below average. The maximum climate risk during the entire growing season? Excess rainfall - with our climate risk reaching a whopping 100% in the location on September 29th. This early alert of severe weather risks enabled Helios users to anticipate the impacts on pumpkins well before the public or media were aware.
With weeks of lead time, Helios clients were able to take strategic steps to protect their supply chains. Businesses secured alternative suppliers and locked in favorable contracts ahead of the Halloween season, allowing them to avoid the spike in pumpkin prices that hit other markets. Thanks to this foresight, Helios clients successfully navigated the pumpkin shortage without disruption or soaring costs.
This Halloween case demonstrates the value of actionable intelligence in agriculture. With Helios AI, businesses gain the upper hand in navigating both expected and unexpected climate impacts, ensuring resilient and adaptable supply chains all year round.
Download the Case Study
You can read & download the full case study below. Happy Halloween from everyone at Helios!
